Press Inquires Contact: Patrice Malloy @ Malloy Marketing Group •  760/ 635-2833  • patrice@patricemalloy.com

2008 Press Releases Available for Download

• Carlsbad Marathon and Half Marathon Set for January 20, 2008
• Keebler Kids Marathon Mile Set for January 19, 2008
• In Motion's Keebler Kids Marathon Mile Wins Governor's Spotlight Award
• Carlsbad Marathon to Go the Extra Mile to be Litter-Free
• Carlsbad Marathon and Half Marathon Announces Its Live Entertainment Line-Up
• Carlsbad Marathon/Half Marathon Prize Structure
• Local (Fresh Start) Surgeon Named Hero of the Carlsbad Marathon
• The Brain Cancer Reason for “The B Team”
• Recipients & Donor Families Walk to Celebrate Lives and Lifetimes - Lifesharing

2008 Carlsbad Marathon General Press Release

Schedule of Events:

Friday, January 18
Health & Fitness Expo - 2 p.m. to 6 p.m.  

Saturday, January 19
Keebler Kids Marathon Mile  - 8 a.m. (at LEGOLAND)
Health & Fitness Expo - 10 a.m. to 5 p.m.

Sunday, January 20
Very Early Marathon Start  - 5:30 a.m
Early Marathon Start - 6:30 a.m.
Half Marathon Start - 7:30 a.m.
Marathon Start - 7:30 a.m.
Health & Fitness Expo - 7 a.m. to noon

Location:
North San Diego County, approximately 35 minutes north of San Diego and 90 minutes south of Los Angeles in the beautiful coastal community of Carlsbad. All races (start and finish), and the Health & Fitness Expo takes place at Westfield Plaza Camino Real, Highway 78 and Interstate 5 freeway.

Internet:
Extensive information and an entry form are available at www.carlsbadmarathon.com

Events:
The feature event, the marathon (26.2 miles) is joined by four other top quality events which allow everyone an opportunity to join in the fun and excitement.

• The half marathon (13.1 miles), named by Runners World Magazine as one of the top 25 half marathons in the U.S., is recognized as one of the fastest and most scenic races of that distance and draws a very strong field of runners each year.
• Children 12 and under are winners no matter what their finish place in the Keebler Kids Marathon Mile.
• The Health & Fitness Expo rounds out the marathon weekend fun and features over 80 vendors of top quality athletic wear and accessories and is well known as a shopping extravaganza.

Course:
Participants explore the beautiful northern San Diego coastline on a spectacular course designed to highlight the most scenic areas of San Diego County. The races start and finish at Westfield Plaza Camino Real in the seaside village of Carlsbad. Carlsbad is the center of one of fastest growing and most affluent areas in California and is the home of Legoland USA which overlooks the course. The marathon and half-marathon are run on a gently rolling out-and-back course along the coast line. All marathon events are run on a closed course monitored by thousands of volunteers and the Carlsbad Police Department.

Carlsbad Marathon Official Charities:
The Carlsbad Marathon works with twelve local nonprofit organizations and assists them in using the marathon to develop fundraising programs and raise awareness. Each of the charities have an important role during the race supporting, encouraging, and guiding the participants. To learn more about the official charities click here.

Participants:
Over 10,000 runners and walkers from across the US and over a dozen foreign countries participate in the Carlsbad Marathon and half marathon - amateurs and world-class athletes alike.

Event Management:
The Carlsbad Marathon is produced by In Motion, Inc., a Carlsbad based event marketing and management company. Founded in 1981, In Motion is owned and operated by Lynn Flanagan, and her two daughters, Ellen Larson and Christine Adams, along with a small but powerful group of very dedicated and passionate company employees and great volunteers and friends. To learn more about In Motion click here.

Name Change:
The San Diego Marathon name was official retired just after the January 2004 event, and the Carlsbad Marathon name was introduced. Carlsbad has been a gracious host to the Marathon and it's participants for the past fourteen years and has worked hand in hand with event organizers to create what many consider to be one of the finest marathons in the country.

Event History:
The San Diego Marathon (now the Carlsbad Marathon) is the second-oldest marathon on the West coast. The very first marathon ever held in San Diego, was run from Oceanside to Mission Bay. For many years the race was held annually in Mission Bay. In 1978 a new race was introduced in San Diego, The Heart of San Diego Marathon, which spanned the Coronado Bridge and finished at Qualcomm Stadium. In Motion, Inc. was hired to produce this new marathon in 1985 and three years later, negotiated a merger of San Diego's two marathons, the Heart of San Diego and the San Diego Track Club's Mission Bay Marathon. In 1990 In Motion took over ownership of the merged races and moved the Marathon to Carlsbad in North San Diego County where it remains and flourishes today.

Training:
The Carlsbad Marathon offers a unique twenty-five week training program to any one interested in completing the marathon. In Motion Fit a USA Fit program is held in San Diego and Carlsbad. To learn more about our program click here.

2008 Event Sponsors:
NBC 7/39, LEGOLAND California, Citigroup, Keebler, News Radio 600, KYXY 96.5, Brooks, Ultima, UltraStar Cinemas, Henry's Farmers Market, Running Center, Accel Gel, OptiMSM, Enterprise Rent-a-Car, San Diego County Lexus Dealers, Coastal Sports & Wellness Medical Center, Overland Storage, Westfield Plaza Camino Real, Holiday In Carlsbad-by-the-Sea, Albertsons, Souplantation, SportsClips and Chipotle. For our most current and up to date list of sponsors click here.